Mailing software, What are the best mailing software?

In the digital marketing sector, several strategies can be adopted in order to develop your business. Using limited tools does not produce as concrete results as the combination of various strategies, such as marketing alignment with content production, SEO techniques and mailing campaigns among others. Widely used to date, the use of mailing software is one of the main allies to get the most out of any marketing strategy.

The important mailing software for the company

Marketing by mailing can help companies to develop their business. There are many solutions available to achieve the best results, many of which are paid and others free. It is therefore essential that you adopt an effective mailing software and integrate it into your growth strategy, through mailing lists. A complete tool allows you to configure forms and automatic responses, as well as reports (opening rate, click rate, etc.).

Most paid versions of mailing software allow users to try them for free during a trial period (typically 30 days). This period is very useful for those who prefer to evaluate several solutions before deciding to choose the most suitable tool. However, the vast majority of solutions available on the market promise very good results, provided they are used correctly.

Mailchimp: the essential solution

One of the most popular solutions, MailChimp is a very comprehensive mailing tool with an impressive number of features. Its ease of use and intuitive design allow for simple handling. In addition, the main advantage of MailChimp is that you have a completely free account, ideal for small businesses and self-employed people. You can send personalized emails and add pictures, videos, etc.

MailChimp’s mailing software offers a free plan to manage up to 2,000 subscribers. However, if you want to use more advanced features, you will have to choose one of the paid plans that best meets your expectations. The cost of each package depends on your needs and the growth requirements of your business. The solution allows easy integration into Shopify, Magento and WooCommerce among others.


AWeber is very affordable mailing software, especially for small and medium businesses. Just like MailChimp, it allows integration with almost all applications and platforms such as WordPress. The software provides users with easy-to-use templates, mailing list management and automatic replies,among others. AWeber also offers several online support options, such as chat, live webinars, and email support.


Sendinblue is mailing software that allows you to send up to 9,000 free emails per month. Its features also include advanced database management, email marketing customization, mail template library, auto responder, custom form creation, reporting, API and plugin integration such as WordPress, Magento and Pretashop, in addition to an email support service.


This is mailing software widely used by small and medium businesses. Getrespose offers an impressive range of email templates that you can use in your mailing campaigns. It also includes simple tools for beginners, but also advanced features for the most demanding users.

Email marketing is one of the best tools to gain customer loyalty and convince new ones. The use of mailing solutions in your marketing strategy gives you the advantage of maintaining an open communication channel between your customers and your business, thus strengthening this relationship and promoting constant interaction.

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