Mailing software, What are the best mailing software?

In the digital marketing sector, several strategies can be adopted in order to develop your business. Using limited tools does not produce as concrete results as the combination of various strategies, such as marketing alignment with content production, SEO techniques and mailing campaigns among others. Widely used to date, the use of mailing software is one of the main allies to get the most out of any marketing strategy.

The important mailing software for the company

Marketing by mailing can help companies to develop their business. There are many solutions available to achieve the best results, many of which are paid and others free. It is therefore essential that you adopt an effective mailing software and integrate it into your growth strategy, through mailing lists. A complete tool allows you to configure forms and automatic responses, as well as reports (opening rate, click rate, etc.).

Most paid versions of mailing software allow users to try them for free during a trial period (typically 30 days). This period is very useful for those who prefer to evaluate several solutions before deciding to choose the most suitable tool. However, the vast majority of solutions available on the market promise very good results, provided they are used correctly.

Mailchimp: the essential solution

One of the most popular solutions, MailChimp is a very comprehensive mailing tool with an impressive number of features. Its ease of use and intuitive design allow for simple handling. In addition, the main advantage of MailChimp is that you have a completely free account, ideal for small businesses and self-employed people. You can send personalized emails and add pictures, videos, etc.

MailChimp’s mailing software offers a free plan to manage up to 2,000 subscribers. However, if you want to use more advanced features, you will have to choose one of the paid plans that best meets your expectations. The cost of each package depends on your needs and the growth requirements of your business. The solution allows easy integration into Shopify, Magento and WooCommerce among others.


AWeber is very affordable mailing software, especially for small and medium businesses. Just like MailChimp, it allows integration with almost all applications and platforms such as WordPress. The software provides users with easy-to-use templates, mailing list management and automatic replies,among others. AWeber also offers several online support options, such as chat, live webinars, and email support.


Sendinblue is mailing software that allows you to send up to 9,000 free emails per month. Its features also include advanced database management, email marketing customization, mail template library, auto responder, custom form creation, reporting, API and plugin integration such as WordPress, Magento and Pretashop, in addition to an email support service.


This is mailing software widely used by small and medium businesses. Getrespose offers an impressive range of email templates that you can use in your mailing campaigns. It also includes simple tools for beginners, but also advanced features for the most demanding users.

Email marketing is one of the best tools to gain customer loyalty and convince new ones. The use of mailing solutions in your marketing strategy gives you the advantage of maintaining an open communication channel between your customers and your business, thus strengthening this relationship and promoting constant interaction.

Explore the exponential growth of the eCommerce market

As the Internet continues to grow at an exponential rate, more and more people are choosing to buy goods and services online. This is mainly due to both the convenience and the ability to search and compare thousands of products quickly and easily.

The global scale of electronic commerce is huge. Figures released by eMarketer predict that business-to-consumer (B2C) eCommerce sales will soon increase 14.6% to $ 4 billion, and not just companies like Amazon will benefit. Smaller retailers see the benefits of easily reaching international customers – especially when they have access to content management platforms (CMS) such as WordPress and shop builders such as WooCommerce.

In short, online sales show no signs of slowing down. Now is a great time to run an ecommerce site.

How WooCommerce took over the world of eCommerce

WooCommerce is a leading WordPress ecommerce extension that provides an excellent foundation on which to build an optimized and user-friendly ecommerce store. It was designed with best practices in mind, both on the client side and on the administration side, where administrators can add new products, set up payment methods and integrate payment gateways so transparent.

With a functional dashboard where administrators and business leaders can assess sales and read product reviews, it is also possible to monitor inventory levels and overall store performance. Best of all, WooCommerce is incredibly versatile to fit with just about any design you could want.

Pros and cons of free WooCommerce themes

The major advantage of using a free WooCommerce theme is exactly that: it’s free. This can certainly be useful if you are starting your own business and have limited funds.

That said, when it comes to free WordPress themes, you can’t necessarily expect higher quality of design and functionality. Support options may be limited, and updates may be launched and missed. Finally, unless you are an experienced coder, you will probably have to take your theme as is – customization options tend to be slim among free themes.

Free WooCommerce Theme

If your heart is set on a free theme, be sure to choose from a trusted source. A huge number of WooCommerce themes can be found on WordPress.org. Unfortunately, the filtering function of WordPress.org leaves much to be desired, so you will have to refer to the description of a theme to find out if it is compatible with WooCommerce or not.

40 Great Online Stores Created With Shopify

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Inspired Magazine, a very popular design and “lifestyle” magazine, featured a list of 40 gorgeous, beautifully designed online stores, all created with Shopify. As these online shopping sites are a great source of inspiration for all entrepreneurs in the e-commerce world, we naturally thought of sharing them here on this blog.

Take pleasure in visiting these magnificent digital creations, and note all the little things that make them successful: their company logo, their product photography, the clearly defined navigation elements, a simple and user-friendly design, buttons persuasive call to action, and of course great products.